I have enough of keywords!

After the long struggle with keywords and reading all I could find I think that I have come closer to understanding what the problem was. Here is what I have learnt and done.

The first thing is that you have to have a proper web design. It is pretty simple: every page on the web has to be on a separate HTML page!  It looks obvious, but think about it.  Are your blog posts each on a separate page?  They are most probably stored in a database. How else can you just add a post and it appears immediately on the site?  Who created the HTML page behind the scene?

Now, I have to clarify something: It has to be on a separate page when someone clicks on it – especially Google.  It does not have to be physically on separate HTML file. If your software created a proper HTML page when you click on it, it is OK

The second thing is that for each page you have to be able to set its own list of keywords. A HTML page has several metadata fields that Google looks at: Title, Description and Keywords. You have to be able to specify different keywords in those fields for each page.  Can your web site do that?  If not, look for better web platform.

The keywords have to be related to the contents on the page. What I do is look at the page, find phrases that are essential of what the page is about and use them as keywords. I have avoided short and most obvious ones knowing that everybody else is using them.

So you can end up with 100 pages of contents, each being a separate HTML page and having its own set of keywords. It makes a huge number of keywords that advertise your web site. Also as every page talks about different things, its set of keywords will be specific to that topic and all keywords together will cover wide area around what your core business is.

In a way, instead of finding several precious keyword phrases that will direct traffic to my site (that I couldn’t find even with good tools) I am now fighting battle on Internet with quantity. I have offered big number of keywords all in a way relevant to what my site is about.

Whenever I find some way around, I always look at the moral side: is what I am doing right? Is it misusing the environment or cheating? Here is my reasoning. What I am doing now is much better and more right that what I tried to do before! Every page of my site has now its own set of keywords relevant to its contents.  Isn’t this how it should be? This is what keywords are about – to tell what is on the page. Looking it in any other way is wrong. 

So every page on our websites has its own keywords specific to its contents.  I know you will now ask how those keywords rank, are they used by people in searches, what about competition etc? Please don’t go on that path again! I have enough of keywords!

And that's the moment when I decided to call the professionals.

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